Privacy Policy
Last updated: 1 May 2026
1. Introduction
Clipper Enterprises Limited, trading as Viessmann Direct, respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store and share personal data when you visit or use our website, place an order, create an account, contact us, subscribe to marketing, or otherwise interact with us.
This policy applies to the website https://viessmanndirect.co.uk and to personal data collected through our ecommerce, customer service, order fulfilment and account management activities.
2. Who We Are
| Business name |
Clipper Enterprises Limited trading as Viessmann Direct |
| Company number |
07047839 |
| Registered address |
Unit 8, The Centurion Centre, Castlegate Business Park, Old Sarum, Salisbury, SP4 6QX |
| VAT number |
GB 986 344 182 |
| Data protection contact |
John Heighton |
| Email |
admin@clipper-enterprises.co.uk |
| Telephone |
0333 123 1233 |
For the purposes of UK data protection law, Clipper Enterprises Limited is the data controller of the personal data described in this policy.
3. Personal Data We Collect
Depending on how you use our website and services, we may collect the following types of personal data:
| Identity data |
Name, business name, job title, profession and account username. |
| Contact data |
Billing address, delivery address, email address and telephone number. |
| Order data |
Products ordered, order history, invoices, returns, warranty enquiries, delivery notes and customer service correspondence. |
| Account data |
Website account details, login activity, preferences and account status. |
| Payment data |
Payment status, transaction references and limited payment confirmation data. We do not store full card numbers or card security codes. |
| Technical data |
IP address, browser type and version, device type, operating system, cookie identifiers, login data and website usage data. |
| Marketing data |
Marketing preferences, newsletter subscriptions, consent records and communication preferences. |
| Communications data |
Emails, telephone notes, contact forms, SMS messages, WhatsApp messages where used for business communication, and other correspondence. |
We do not intentionally collect special category data, such as health information, religious beliefs, political opinions or biometric data.
4. How We Collect Personal Data
We collect personal data when you:
- visit our website;
- create or use an online account;
- place an order;
- request a quote or product information;
- contact us by email, telephone, SMS, WhatsApp, website form or post;
- request a return, refund or warranty support;
- subscribe to marketing communications;
- interact with our website cookies or analytics tools.
We may also receive personal data from third parties involved in fulfilling your order, such as payment processors, couriers, manufacturers, distributors and ecommerce service providers.
5. How We Use Personal Data
We use personal data for the following purposes:
| Purpose |
Examples |
Lawful basis |
| Order processing |
Processing orders, taking payment, issuing invoices, arranging delivery and managing returns. |
Contract |
| Account management |
Creating and managing customer accounts, trade accounts and order history. |
Contract / legitimate interests |
| Customer service |
Responding to enquiries, product questions, delivery issues, complaints and after-sales support. |
Contract / legitimate interests |
| Delivery and fulfilment |
Sharing delivery details with couriers, manufacturers, distributors and logistics providers. |
Contract / legitimate interests |
| Payment processing |
Processing card, bank transfer or other payment methods through secure payment providers. |
Contract / legal obligation / legitimate interests |
| Credit account administration |
Managing trade credit accounts, statements, overdue balances and credit control. |
Contract / legitimate interests / legal obligation |
| Returns, refunds, warranty claims and disputes |
Managing return requests, refund decisions, warranty enquiries, complaints, payment disputes and chargebacks. |
Contract / legal obligation / legitimate interests |
| Legal and regulatory compliance |
Accounting, tax records, fraud prevention, dispute resolution and compliance with legal obligations. |
Legal obligation / legitimate interests |
| Website security |
Protecting our website, systems, customer accounts and business from misuse or unauthorised access. |
Legitimate interests |
| Website analytics |
Understanding how visitors use our website and improving website performance. |
Consent where required by PECR / legitimate interests where applicable |
| Marketing |
Sending newsletters, product updates, offers or service messages where permitted. |
Consent / legitimate interests where permitted by law |
6. Legitimate Interests
Where we rely on legitimate interests, we do so only where we believe our business interest is not overridden by your rights and freedoms.
Our legitimate interests may include:
- running and improving our ecommerce business;
- responding to customer enquiries;
- managing customer accounts and business relationships;
- preventing fraud and protecting our website and systems;
- maintaining accurate business records;
- recovering debts and managing disputes;
- handling returns, refunds, warranty claims, payment disputes and chargebacks;
- using relevant evidence to protect our legal and commercial position;
- understanding customer behaviour and improving our website and services;
- communicating with business customers about relevant products and services.
7. Marketing Communications
We may send marketing communications by email or SMS where you have opted in, where you have purchased from us and the law allows us to contact you about similar products or services, or where another lawful basis applies.
You can opt out of marketing at any time by:
- using the unsubscribe link in our marketing emails;
- replying STOP to SMS marketing messages where applicable;
- contacting us at admin@clipper-enterprises.co.uk.
We will not sell your personal data to third parties for their own marketing purposes.
Please note that even if you opt out of marketing, we may still send service communications relating to orders, deliveries, payments, returns, warranty matters or account administration.
8. Cookies and Similar Technologies
Our website uses cookies and similar technologies. Cookies are small text files placed on your device when you visit a website.
Some cookies are strictly necessary for the website to work. Others, such as analytics or marketing cookies, are only used where required consent has been obtained.
8.1 Strictly Necessary Cookies
These cookies are required for the website to operate and cannot normally be switched off through our website. They may include cookies used for:
- shopping basket functionality;
- website session management;
- secure login;
- checkout and payment flow;
- website security.
8.2 Analytics Cookies
Analytics cookies help us understand how visitors use our website so that we can improve its performance, content and usability.
We may use Google Analytics or similar services. These services may collect technical information such as IP address, device type, browser type, pages visited and interactions with the website.
8.3 Marketing Cookies
Marketing cookies may be used to measure the effectiveness of advertising or to show relevant content. These cookies will only be used where legally permitted and where any required consent has been obtained.
8.4 Managing Cookies
You can manage cookies through your browser settings. Where our website provides a cookie banner or cookie preference tool, you can also use that tool to accept or reject non-essential cookies.
If you disable strictly necessary cookies, parts of the website may not work correctly.
9. Payment Data and PCI DSS
We use third-party payment providers to process payments securely. These providers include GoB2B Pay and ClearAccept.
We do not store full payment card numbers, card security codes (CVV/CVC), or sensitive authentication data on our own systems. All card payments are processed securely by our payment service providers in accordance with their own security standards and compliance obligations, including applicable PCI DSS requirements.
Depending on the payment method selected, your payment details may be processed directly by the relevant payment provider. We may receive confirmation of payment, transaction references and limited payment-related information required to fulfil your order, manage refunds, handle disputes or chargebacks, and maintain accurate financial records.
We may also share necessary personal data with payment providers for fraud prevention, identity verification and transaction security purposes.
For further information on how your payment data is handled, please refer to the privacy policies of the relevant payment providers.
10. Sharing Personal Data
We only share personal data where necessary and appropriate. We may share personal data with:
| Recipient category |
Purpose |
| Ecommerce platform and website service providers |
Operating, hosting, maintaining and securing our website and order systems. |
| Payment processors and payment service providers, including GoB2B Pay and ClearAccept |
Processing payments, refunds, fraud checks, transaction security, disputes and chargebacks. |
| Couriers and logistics providers |
Delivering goods, providing tracking updates and managing delivery issues. |
| Manufacturers, suppliers and distributors |
Order fulfilment, direct despatch, technical support, warranty handling and returns. |
| Returns, warranty and dispute handling providers |
Managing returns, refunds, warranty claims, customer disputes, chargebacks and related evidence. |
| IT, security and support providers |
Maintaining secure systems, backups, support services and business continuity. |
| Email, SMS and communications providers |
Sending service messages, marketing communications and customer updates. |
| Analytics providers |
Website performance analysis and service improvement. |
| Professional advisers |
Accountants, solicitors, insurers, auditors and other professional advisers. |
| Regulators, courts or public authorities |
Where required by law or to protect our legal rights. |
| Debt recovery or credit control providers |
Managing overdue accounts, disputed debts or legal recovery. |
Where a return, refund, warranty issue, payment dispute or chargeback arises, we may use order records, delivery information, correspondence, photographs, inspection notes and website policy records to review and respond to the matter.
Where we use service providers to process personal data on our behalf, we require them to process that data only for the agreed purpose and to protect it appropriately.
11. International Transfers
Some of our service providers may process personal data outside the United Kingdom. This may include providers of analytics, email, IT, payment, hosting or support services.
Where personal data is transferred outside the UK, we will take appropriate steps to ensure that it is protected in accordance with applicable data protection law. This may include relying on UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or other lawful transfer mechanisms.
12. How Long We Keep Personal Data
We keep personal data only for as long as necessary for the purpose for which it was collected, including legal, accounting, tax, audit, dispute resolution and business record purposes.
| Type of data |
Typical retention period |
| Order, invoice, payment and accounting records |
Usually 7 years from the end of the relevant financial year or final transaction. |
| Customer account records |
For the life of the account and normally up to 7 years after closure or final transaction. |
| Customer service correspondence |
Normally up to 7 years where linked to an order, account, dispute, warranty or legal obligation. |
| Returns, refunds, warranty, complaint and chargeback records |
Normally up to 7 years from resolution, particularly where records may be required for legal, accounting, dispute resolution, fraud prevention or payment provider purposes. |
| Marketing consent records |
For as long as marketing continues and for a reasonable period afterwards to evidence consent or opt-out. |
| Website analytics data |
According to our analytics settings, normally for a limited rolling period. |
| Technical logs and security records |
For a limited period unless needed for investigation, security or legal purposes. |
Where data is no longer required, we will delete it, anonymise it or securely archive it.
13. Data Security
We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
- secure website and ecommerce systems;
- access controls and password protection;
- firewalls and endpoint protection;
- regular software and system updates;
- anti-virus and malware protection;
- secure payment processing through third-party providers;
- staff awareness and internal procedures;
- third-party hosting, monitoring and support arrangements.
No website or electronic system can be guaranteed to be completely secure. However, we take data security seriously and review our arrangements where appropriate.
14. Your Rights
Under UK data protection law, you have rights in relation to your personal data. These may include:
- the right to be informed about how your data is used;
- the right of access to your personal data;
- the right to have inaccurate data corrected;
- the right to request deletion of your data;
- the right to restrict processing;
- the right to object to processing;
- the right to data portability;
- rights relating to automated decision-making and profiling, where applicable;
- the right to withdraw consent where processing is based on consent.
These rights are not absolute and may be subject to legal exemptions. For example, we may need to retain certain information for tax, accounting, legal, fraud prevention or dispute resolution purposes.
To exercise your rights, please contact us at admin@clipper-enterprises.co.uk.
15. Subject Access Requests
You may request a copy of the personal data we hold about you. We will usually respond within one month, unless the request is complex or we are legally entitled to extend the response period.
We may need to verify your identity before responding to a request.
16. Automated Decision-Making
We do not use personal data for fully automated decision-making that produces legal or similarly significant effects.
Some third-party providers, such as payment processors or fraud prevention tools, may use automated systems to help detect suspicious or fraudulent transactions.
17. Links to Other Websites
Our website may contain links to third-party websites, including manufacturers, technical resources, payment providers, delivery tracking services or other useful resources.
We are not responsible for the privacy practices or content of third-party websites. You should review their privacy policies before providing personal data to them.
18. Returns, Refunds, Warranty Claims and Disputes
If you request a return, refund, warranty assessment or raise a complaint or dispute, we may collect and use personal data and supporting evidence necessary to review and respond to the matter.
This may include your order details, delivery information, correspondence, product photographs, return authorisation records, inspection notes, refund records, payment records and other relevant evidence.
We use this information to manage the return, refund or warranty process, assess the condition of returned goods, comply with our legal obligations, protect our business from fraud or misuse, and respond to payment disputes or chargebacks.
For further information about returns, refunds and warranty procedures, please see our Returns Policy.
19. Business Sale or Restructure
If our business, shares, assets or website are sold, transferred, reorganised or integrated with another business, personal data may be transferred as part of that transaction where relevant and lawful.
Any new owner or controller will be expected to use your personal data only in accordance with applicable data protection law.
20. Complaints
If you have concerns about how we use your personal data, please contact us first so that we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.
ICO website: www.ico.org.uk
21. Contact Us
If you have any questions about this Privacy Policy or how we handle personal data, please contact:
| Data protection contact |
John Heighton |
| Email |
admin@clipper-enterprises.co.uk |
| Telephone |
0333 123 1233 |
| Post |
Clipper Enterprises Limited, Unit 8, The Centurion Centre, Castlegate Business Park, Old Sarum, Salisbury, SP4 6QX |
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in law, regulation, guidance, our website, our suppliers or our business operations.
Any updated version will be posted on this website. We recommend that you check this page periodically.
Version: 1.0 – May 2026