Cookie Policy
Last Updated: 18 June 2026
Cookie Policy
This Cookie Policy explains how Viessmann Direct uses cookies and similar technologies when you visit our website.
Cookies help us provide essential website functionality, improve performance, remember your preferences and understand how visitors use our website.
When you first visit our website, you will be given the option to accept or reject non-essential cookies through our cookie consent banner.
About Us
Viessmann Direct is a trading name of Clipper Enterprises Limited.
If you have any questions about this Cookie Policy, please contact:
sales@viessmanndirect.co.uk
0333 123 1233
What Are Cookies?
Cookies are small text files stored on your computer, tablet or mobile device when you visit a website.
They help websites remember information about your visit, such as login details, shopping basket contents and website preferences.
How We Use Cookies
- Operating essential website functions such as login, checkout and shopping basket functionality.
- Improving website performance and usability.
- Understanding how visitors use our website.
- Remembering user preferences.
- Supporting security and fraud prevention.
Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the operation of our website and cannot be switched off.
Analytics Cookies
These cookies help us understand how visitors use our website so that we can improve functionality, content and performance.
Functionality Cookies
These cookies allow the website to remember choices you make and provide enhanced functionality.
Marketing Cookies
Viessmann Direct does not currently use advertising or remarketing cookies for Google Ads or similar advertising platforms.
Should this change in the future, this Cookie Policy will be updated accordingly and any required consent will be obtained before such cookies are used.
Cookies We Use
Strictly Necessary Cookies
| Cookie Name |
Purpose |
Expiry |
| ASP.NET_SessionId |
Session management |
End of session |
| ShopfrontCartID |
Shopping basket functionality |
30 days |
| .ASPXAUTH |
Secure login authentication |
Session / up to 30 days |
Analytics Cookies
We use Google Analytics 4 (GA4), deployed through Google Tag Manager, to help us understand how visitors use our website and identify opportunities to improve functionality, content and user experience.
| Cookie Name |
Purpose |
Expiry |
| _ga |
Distinguishes users |
Up to 2 years |
| _ga_* |
Maintains session state |
Up to 2 years |
Analytics cookies are only set where consent has been provided.
Third-Party Cookies
Some cookies may be set by third-party services we use, such as analytics providers, payment providers or embedded content.
We do not control third-party cookies and recommend reviewing the relevant provider's privacy policy for further information.
Managing Your Cookie Preferences
When you first visit our website, you will be given the option to accept or reject non-essential cookies.
You can change your preferences at any time using the cookie settings available on our website or through your browser settings.
Please note that disabling certain cookies may affect website functionality.
Further Information
For more information about how we collect, use and protect personal data, please refer to our Privacy Policy.
Privacy Policy
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in law, guidance or website functionality.
Any updates will be published on this page.